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BRAND MISSION AND VISION

 MISSION
At Your Local Grass Guy, our mission is to ignite entrepreneurial success by helping franchisees launch and grow thriving landscaping businesses with real impact. We're not just laying sod — we're laying the foundation for financial freedom, local pride, and long-term success. Our passion is helping driven individuals take control of their future with a simple, scalable business model that delivers real results. Now is the time to own your market, serve your community, and build something that lasts


  VISION
To create a network of successful local business owners who are proud to deliver outstanding service, grow strong customer relationships, and bring vibrant outdoor spaces to life.

Meet Our Founders

James Watt

  

My journey began when I was just six years old. My grandfather, Roy Click, who worked for Trammell Crow and Jim Box, was a hardworking man who grew up in Oklahoma during the Great Depression. He instilled in us the value of money and hard work. My childhood friends and I were a rambunctious bunch, often finding ourselves with hammers, tools, and even explosives in hand. After breaking and blowing up our toys, my grandfather took us to Walmart with $5 each to spend. But when one of my friends casually mentioned his dad had given him $20, my grandfather was furious. He told us we needed to get jobs to understand the value of a dollar.

That's when my entrepreneurial spirit kicked in. Taylor, a friend, and I started raking leaves for money, earning a few dollars each to buy more G.I. Joe toys. By the time I was a teenager, I was mowing lawns, eventually hiring my first employee. At 17, I was earning more than my parents.

Even though I had two scholarships, college wasn't for me, and after a few weeks, I dropped out, realizing that hard work was the key to achieving anything I wanted in life. By age 23, I found myself living on my grandmother's couch, with my aunt urging me to find a job or move out. I decided to start a business instead.

With just $20 borrowed from my grandmother, I bought some supplies from Home Depot and started painting street numbers on curbs. In my first hour and a half, I made $147. That experience solidified my resolve never to work a traditional job again.

After six months of painting curbs, I decided to expand my horizons. I reached out to my old friend, Gamble, who built me a website. Within three years, my business was making $100,000 a month. Not bad for a college dropout. We eventually sold that company, and in 2012, we launched DallasSodGrass.com.

Since then, we've been continually innovating, creating new avenues, and finding better ways to serve our customers. We look forward to you being part of our story as we continue to grow and help others along the way.

Christopher Paul

  

My story began when I was 17 years old.
Right after graduating from high school, I packed up and moved to Los Angeles, California, to chase my dream of becoming a professional dancer. That bold move marked the beginning of an incredible journey.

I had the incredible opportunity to dance with icons like Janet Jackson, Paula Abdul, and Jennifer Lopez. Those experiences pushed me creatively and professionally and taught me what it means to perform at the highest level.

Alongside commercial dance, I trained in ballet — something that grounded me. Ballet taught me patience, discipline, and persistence — lessons that stayed with me far beyond the studio.

After an injury, I hung up my dancing shoes and moved back to the great state of Texas. I had no clear plan, just a desire to keep moving forward. Not knowing what was next, I enrolled in cosmetology school.

A few years later, I opened my own salon — and that’s where everything changed again. I quickly earned a reputation as the go-to hairstylist for blondes in Dallas, working with clients from Britney Spears to Laura Bush. I became known as "The Best Blondes in Dallas."

That chapter wasn’t just about style — it was where I stepped into the role of a businessman, managing a team of 16 other hairstylists and running a thriving salon. It taught me leadership, hustle, and the power of creating a brand.

But even the best chapters eventually turn their last page...

One night, I met a guy named James. He was rambunctious, a little obnoxious — but instantly likable. We hit it off right away. Little did I know, that moment would be the beginning of an unexpected partnership.

Fast forward 15  years, and James and I have built something incredible together. We turned a little company into a major competitor in the landscape industry, and now we’re taking the leap to franchise our brand — expanding our vision and bringing it to life in a way I never could have imagined back when I was just a 17-year-old dancer chasing a dream in L.A.

EXPLORE OUR SERVICES

Stand Out Locally with Pick-Up Sod Service That Customers Love

Stay above the fold with Local Sod Delivery That Customers Rely On

Stay above the fold with Local Sod Delivery That Customers Rely On

 As a franchisee, you’re offering more than premium grass—you’re providing a fast, reliable, and local solution customers can count on. Our sod pick-up model is a key differentiator that puts your location ahead of traditional grass suppliers.


Stay above the fold with Local Sod Delivery That Customers Rely On

Stay above the fold with Local Sod Delivery That Customers Rely On

Stay above the fold with Local Sod Delivery That Customers Rely On

 As a franchisee, you’re not just selling premium sod—you’re solving real customer problems. Our local delivery service gives you a major edge in the market, meeting homeowners, contractors, and businesses where they are—literally.


Win Customers with Expert Sod Installation That Delivers Results

Stay above the fold with Local Sod Delivery That Customers Rely On

Own the Full-Service Advantage: Turnkey Sod Solutions That Make Your Business Stand Out

 As a franchisee, sod installation isn’t just another service—it’s your most powerful value-add. This high-demand offering positions your location as the one-stop solution for customers who want a beautiful lawn without the stress of doing it themselves.


Own the Full-Service Advantage: Turnkey Sod Solutions That Make Your Business Stand Out

Grow More Than Grass—Offer Full-Service Plant & Tree Installation That Elevates Your Business

Own the Full-Service Advantage: Turnkey Sod Solutions That Make Your Business Stand Out

As a franchisee, you’re not just selling sod—you’re offering a fully-managed service that removes every pain point for your customers. Our end-to-end implementation model sets your location apart by making complex landscaping projects simple, seamless, and stress-free.


Grow More Than Grass—Offer Full-Service Plant & Tree Installation That Elevates Your Business

Grow More Than Grass—Offer Full-Service Plant & Tree Installation That Elevates Your Business

Grow More Than Grass—Offer Full-Service Plant & Tree Installation That Elevates Your Business

 As a franchisee, you’re not just in the lawn game—you’re building full outdoor environments that are beautiful, resilient, and designed for long-term success. Our plant and tree installation service gives your business a serious edge by offering custom, climate-smart solutions your customers can’t get at a big box store.


Keep the Revenue Coming with High-Demand Spring & Fall Clean-Up Services

Grow More Than Grass—Offer Full-Service Plant & Tree Installation That Elevates Your Business

Grow More Than Grass—Offer Full-Service Plant & Tree Installation That Elevates Your Business

As a franchisee, our seasonal clean-up packages are your secret weapon for driving consistent income while delivering real value to your customers. These services are in high demand and give your business the opportunity to stay active, relevant, and profitable before and after peak sod season.


Contact Us

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